What We Do
We work with wineries that need to bring more clarity to their brand, strengthen their visual identity, or launch a new wine range with a more focused, refined, and commercially effective presence.
Strategy before design
Not all branding problems are solved with a new label.
Sometimes you have to first understand what is failing: the positioning, the range architecture, the perception of value, the relationship between prices, the channel, or the way the portfolio reaches the market.
That's why, when the project needs it, we work together with Vinos Distintos, a strategic consultancy specializing in wineries.
Vinos Distintos provides business and market insights.
Gloops transforms it into a brand, identity, and communication.
Branding & Packaging
A wine brand is not built solely with a logo, nor a label with a pretty image.
We work on strategy, visual identity and packaging so that each wine has personality, occupies a clear place within the range and better expresses its value.
Brand, range and perception
✺ A brand with personality, criteria and a clear direction.
✺ A more organized and easier-to-understand range.
✺ Differentiation beyond product or price.
✺ Greater perceived value from the bottle.
✺ Consistency in labels, website, catalogs and commercial materials.
✺ An identity prepared to grow with the winery.
Rebranding & Portfolio Refinement
Some wineries make excellent wines but are not always perceived at the level they deserve. Sometimes the issue is not the product, but how it is presented: a portfolio that is difficult to understand, a visual identity that feels outdated, or a brand that no longer reflects where the winery is today.
We review what already exists, identify what should be preserved, and define what needs to evolve. The goal is not change for the sake of change, but to update the brand with respect for its history and a clearer view of the market.
Brand, range and evolution
✺ Identity update without losing the origin.
✺ A clearer, more coherent and easier-to-present range.
✺ Better hierarchy among wines, ranges and prices.
✺ Labels that better express the value of each wine.
✺ Consistency between brand, portfolio, channel and market.
✺ An evolution designed to accompany the winery's growth.
Naming, Brand Story, and Verbal Identity
A winery can also be recognized by how it speaks.
The name of a wine, a phrase on the label, or the text of a back label can change the way a brand is perceived.
We create names, concepts, and stories that help to better explain the wine, its origin, and the winery's intention, avoiding generic or artificial discourses.
Name, story, and voice
✺ Naming of wines, ranges and projects.
✺ Brand concepts and stories.
✺ Clearer and more memorable label and counter-label texts.
✺ Claims and phrases capable of reinforcing the project's identity.
✺ A unique voice for web, catalogs, presentations and marketing materials.
✺ Messages that help to better explain the value of each wine.
✺ A more coherent, human, and recognizable way of communicating.
Website Design & eCommerce
A winery's website shouldn't just be a pretty showcase.
You need to explain the project well, organize the wines, convey confidence, and help customers, distributors, importers, and visitors quickly understand the brand's value.
We design clear, polished websites tailored to support the winery's actual business: from brand presentation and portfolio to online sales, wine tourism bookings, tastings, or even accommodation management if the project includes them.
We're not looking for cluttered websites. We're looking for websites that are concise, informative, and functional: to better showcase the winery, sell its wines more effectively, and facilitate contact with those who want to discover it.